Exam Questions

Below is a short list of questions that I have chosen for the first exam.

Question 1: Which of the following is NOT an approach to positioning.

-Cultural symbol
-Competitors
-Attributes
-Use of application
-Safety


Question 2: _______ are names that are generally assigned to an individual good or service or to a group of complementary products.

-Labels
-Brands
-Images
-Attributes
-Brand metrics


Question 3: ______ is when consumers believe that most brands offer the same set of attributes.

-Consumer confusion
-Brand parity
-Standardization
-Marketing mix
-Adaptation