The following are suggestions for Test 3:
Which of the following is not a basis for media strategy?
A) target audience
B) message theme
C) objectives of campaign
D) corporate budget
Answer: D
The system that is used to calculate ad ratings is:
A) Nielson ratings
B) demographic attentiveness
C) viewers per household
D) popularity survey
Answer: A
In the video, "The Persuaders", a clip was used to illustrate advertising within media. From the following, which film was the clip taken from?
A) I am Sam
B) Forrest Gump
C) V for Vendetta
D) Schindler's List
Answer: A
Foundation, advertising tools, promotional tools and integration tools are all stages of:
A) marketing plan
B) communication plan
C) ad campaign
D) IMC plan
Answer: D
Which type of coupon is distributed by being placed within a package?
A) cross-ruffing
B) bounce back
C) instant-redemption
D) response-offer
Answer: B
Tuesday, April 7, 2009
Wednesday, March 4, 2009
Blog Assignment 7 (test questions)
1. Age, gender, education and ethnicity are all characteristics of____
A. demographics
B. target categories
C. psychographics
D. marketing components
Answer: A.
2. Which of the following is not a part of an IMC plan:
A. integration tools
B. promotional tools
C. advertising tools
D. organizational tools
Answer: D.
3. Trust, reliability, security, passion are all :
A. emotional appeals
B. scarcity appeals
C. sex appeals
D. none of the above
Answer: A
4. Encounter, problem, interaction and solution are components of which advertising strategy:
A. dramatization
B. slice-of-life
C. animation
D. authoritative
Answer: B
Tuesday, February 3, 2009
Exam Questions
Below is a short list of questions that I have chosen for the first exam.
Question 1: Which of the following is NOT an approach to positioning.
-Cultural symbol
-Competitors
-Attributes
-Use of application
-Safety
Question 2: _______ are names that are generally assigned to an individual good or service or to a group of complementary products.
-Labels
-Brands
-Images
-Attributes
-Brand metrics
Question 3: ______ is when consumers believe that most brands offer the same set of attributes.
-Consumer confusion
-Brand parity
-Standardization
-Marketing mix
-Adaptation
Question 1: Which of the following is NOT an approach to positioning.
-Cultural symbol
-Competitors
-Attributes
-Use of application
-Safety
Question 2: _______ are names that are generally assigned to an individual good or service or to a group of complementary products.
-Labels
-Brands
-Images
-Attributes
-Brand metrics
Question 3: ______ is when consumers believe that most brands offer the same set of attributes.
-Consumer confusion
-Brand parity
-Standardization
-Marketing mix
-Adaptation
Monday, January 26, 2009
Brand Analysis
The item that I chose to analyze is my LG cellphone.
Five things that come initially come to mind regarding the object are:
Five things that come initially come to mind regarding the object are:
- cheap
- essential
- useful
- Korea
- efficient
My current perception of the item has been shaped by numerous factors. Most importantly, I have fully experienced the basic functions of the device; I have owned it for two years. Additionally, I did not invest much capitol when purchasing the item; I have gotten what I paid for. My phone is very simple yet efficient.
According to brandtags.net, here is what others have contributed to the description of the brand- LG.
- appliance
- cellphone
- cheap
- electronics
- Korean
- technology
- tv
- quality
- life is good
- crap
My perception is not entirely different from that of contributors to brandtags.net. The main reason for this is that most of the common descriptive words for this particular object are ones that generally and objectively describe the item. However, other terms which refer to the quality are extremely subjective, and therefore differ.
Tuesday, January 20, 2009
Buy the World a Coke (my favorite advertisement)
The ad "Buy the World a Coke" can be viewed at: http://www.youtube.com/watch?v=Q8H5263jCGg
This is my favorite ad mostly because of its message. It was created in 1971, during the time of the Vietnam War; the people in the video are of all different ethnicities and are singing harmoniously about ideas such as peace and harmony, using Coke as a device for unity and peace.
This ad personally does not tempt me to buy and consume the product because I am not one that drinks soda.
In its time, I must say that this might have been an effective ad.
It is very relevant to the conditions of the time and had many viewers. It is also a very entertaining add that appeals to nearly any human being. The song is also very catchy, making the ad as a whole very memorable.
This is my favorite ad mostly because of its message. It was created in 1971, during the time of the Vietnam War; the people in the video are of all different ethnicities and are singing harmoniously about ideas such as peace and harmony, using Coke as a device for unity and peace.
This ad personally does not tempt me to buy and consume the product because I am not one that drinks soda.
In its time, I must say that this might have been an effective ad.
It is very relevant to the conditions of the time and had many viewers. It is also a very entertaining add that appeals to nearly any human being. The song is also very catchy, making the ad as a whole very memorable.
Tuesday, January 13, 2009
Semester Goals
I am highly anticipating this Spring 2009 semester.
As a new student of Journalism, I hope to:
- grasp the fundamentals of advertising
- become familiar with the department and fellow colleagues
- maintain an excellent GPA
- come to a clear decision as to whether or not the program suits my ambitions
I am really looking forward to the semester and hope to remain confident throughout.
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