Brand Analysis

The item that I chose to analyze is my LG cellphone.

Five things that come initially come to mind regarding the object are:

• cheap
• essential
• useful
• Korea
• efficient

My current perception of the item has been shaped by numerous factors. Most importantly, I have fully experienced the basic functions of the device; I have owned it for two years. Additionally, I did not invest much capitol when purchasing the item; I have gotten what I paid for. My phone is very simple yet efficient.

According to brandtags.net, here is what others have contributed to the description of the brand- LG.

1. appliance
2. cellphone
3. cheap
4. electronics
5. Korean
6. technology
7. tv
8. quality
9. life is good
10. crap

My perception is not entirely different from that of contributors to brandtags.net. The main reason for this is that most of the common descriptive words for this particular object are ones that generally and objectively describe the item. However, other terms which refer to the quality are extremely subjective, and therefore differ.