Blog Assignment 7 (test questions)

1. Age, gender, education and ethnicity are all characteristics of____

A. demographics

B. target categories

C. psychographics

D. marketing components

Answer: A.

2. Which of the following is not a part of an IMC plan:

A. integration tools

B. promotional tools

C. advertising tools

D. organizational tools

Answer: D.

3. Trust, reliability, security, passion are all :

A. emotional appeals

B. scarcity appeals

C. sex appeals

D. none of the above

Answer: A

4. Encounter, problem, interaction and solution are components of which advertising strategy:

A. dramatization

B. slice-of-life

C. animation

D. authoritative

Answer: B