Monday, January 26, 2009

Brand Analysis

The item that I chose to analyze is my LG cellphone.

Five things that come initially come to mind regarding the object are:
  • cheap
  • essential
  • useful
  • Korea
  • efficient

My current perception of the item has been shaped by numerous factors. Most importantly, I have fully experienced the basic functions of the device; I have owned it for two years. Additionally, I did not invest much capitol when purchasing the item; I have gotten what I paid for. My phone is very simple yet efficient.

According to brandtags.net, here is what others have contributed to the description of the brand- LG.

  1. appliance
  2. cellphone
  3. cheap
  4. electronics
  5. Korean
  6. technology
  7. tv
  8. quality
  9. life is good
  10. crap

My perception is not entirely different from that of contributors to brandtags.net. The main reason for this is that most of the common descriptive words for this particular object are ones that generally and objectively describe the item. However, other terms which refer to the quality are extremely subjective, and therefore differ.

Tuesday, January 20, 2009

Buy the World a Coke (my favorite advertisement)

The ad "Buy the World a Coke" can be viewed at: http://www.youtube.com/watch?v=Q8H5263jCGg

This is my favorite ad mostly because of its message. It was created in 1971, during the time of the Vietnam War; the people in the video are of all different ethnicities and are singing harmoniously about ideas such as peace and harmony, using Coke as a device for unity and peace.

This ad personally does not tempt me to buy and consume the product because I am not one that drinks soda.


In its time, I must say that this might have been an effective ad.
It is very relevant to the conditions of the time and had many viewers. It is also a very entertaining add that appeals to nearly any human being. The song is also very catchy, making the ad as a whole very memorable.

Tuesday, January 13, 2009

Semester Goals

I am highly anticipating this Spring 2009 semester.
As a new student of Journalism, I hope to:
  • grasp the fundamentals of advertising
  • become familiar with the department and fellow colleagues
  • maintain an excellent GPA
  • come to a clear decision as to whether or not the program suits my ambitions

I am really looking forward to the semester and hope to remain confident throughout.