Blog 9: Exam 3 Questions

The following are suggestions for Test 3:

Which of the following is not a basis for media strategy?

A) target audience
B) message theme
C) objectives of campaign
D) corporate budget

Answer: D

The system that is used to calculate ad ratings is:

A) Nielson ratings
B) demographic attentiveness
C) viewers per household
D) popularity survey

Answer: A

In the video, "The Persuaders", a clip was used to illustrate advertising within media. From the following, which film was the clip taken from?

A) I am Sam
B) Forrest Gump
C) V for Vendetta
D) Schindler's List

Answer: A

Foundation, advertising tools, promotional tools and integration tools are all stages of:

A) marketing plan
B) communication plan
C) ad campaign
D) IMC plan


Answer: D



Which type of coupon is distributed by being placed within a package?

A) cross-ruffing
B) bounce back
C) instant-redemption
D) response-offer

Answer: B